Steam is one of, if not the largest platform for buying and – of course – selling games. Their focus has always been seemingly geared toward pleasing the average gamer. But, it turns out they had other plans for the platform that went unnoticed by a large portion of their users. Say goodbye to video content.
Tuesday marked an update announcing that they will be canning their attempt at providing video content to its users.
For the past few years, we have worked on expanding Steam beyond games and software by building a video platform that supports paid and free video content. In reviewing what Steam users actually watch, it became clear we should focus our effort on offering content that is either directly related to gaming or, is accessory content for games or software sold on Steam.
To be fair, as they say, it’s hard to say how many people knew of the feature, much less cared for it. Steam getting rid of video content isn’t the end of the world when the focus should be on video games and software.
As part of this refocus, we have retired the Video section of the Steam Store menu with an expectation that video content is discovered via the associated game or software store page, or through search, user tags, recommendations, etc.
The content that has already been purchased by Steam users will remain with their owners.